Excluding the 5.5% drop in auto purchases, retail sales fell a record 2.2%.
The figures were worse than expected, with economists surveyed by MarketWatch looking for the headline sales number to fall 2.3% and sales excluding autos expected to drop 1.7%.
Falling gasoline prices accounted for about half the decline in total sales in October. Sales at gas stations fell a record 12.7% as the average price at the pump plunged. Sales excluding gas dropped 1.5%, the biggest decline in three years.Excluding both autos and gas, sales fell 0.5%.
Sales were quite weak across a broad swath of the retail sector in October, an indication that the fourth quarter could be worse than the just completed third quarter, when inflation-adjusted consumer spending fell at the fastest pace in 28 years.
Retail sales account for about half of consumer spending and about one-third of domestic demand. Retail sales are down 4.1% in the past year. Sales fell a downwardly revised 1.3% in September. Sales in August were also revised lower to a 0.7% decline.
The dismal report confirms what the business sector has been saying: Consumer spending is falling rapidly. This week, for instance, Best Buy said it saw a seismic shift in spending. The world’s largest retailer, Wal-Mart, reported better-than-expected revenues, but lowered its forecast for future sales.
For their part, the automakers are pleading for a lifeline from Washington, with per capita sales dropping to the lowest levels since World War II.
In a separate report, the Labor Department said import prices fell a record 4.7% in October, led by falling crude oil prices. Excluding fuels, import prices fell 0.8%.
Details
Sales of durable goods remained weak. Sales at furniture stores dropped 2.8%, sales at electronics and appliance stores fell 2.3%, and sales at hardware stores fell 0.4%.
Sales at the mall were horrible. Department store sales dropped 1.3%, clothing store sales fell 1.4% and sporting and hobby stores sales fell 1.6%. As bad as those numbers are, they are slightly better than in September.
Sales at grocery stores were flat, while sales at bars and restaurants rose 0.3%.
Sales at health and personal care stores rose 0.4%.
Sales at nonstore outlets, such as catalogs and online stores, fell 1.8%
Rex Nutting is Washington bureau chief of MarketWatch.
As interesting as all this bad news seems to be, the market has inexplicably shrugged off most bad news and continued along it’s merry way….what’s your opinion on todays action? I just can’t imagine the latest slew of horrible employment and spending numbers can allow the market to continue upward….the very thought of it is absurd, but then again, the action in the market of late has been absurd, at best…